Cantina Sociale Valpolicella was established on 23 August 1933 with its registered office in Villa Mosconi, Arbizzano di Negrar. It was founded by Gaetano Dall’Ora, Carlo Vecchi, Giovanni Battista Rizzardi, Marco Marchi, Pier Alvise Serego Alighieri and Silvio Graziani.

Atto costitutivo Cantina Valpolicella Negrar

The First Awards

Honourable mention awarded to Cantina Sociale Valpolicella in 1935 at the Universal Exposition in Brussels.

The Baptism of Amarone

“This is not an Amaro, it’s an Amarone!” (amaro means bitter in English). The Cantina’s President Gaetano Dall’Ora pronounced this exclamation in 1936 after tasting a Recioto wine that had accidentally been left to ferment for a long time, thus giving rise to the name of the actual symbolic wine of Valpolicella.

Developments and a new headquarters

Cantina Sociale Valpolicella moved to San Vito di Negrar and merged with Cantina Produttori della Valpolicella.

Cantina Valpolicella Negrar

The Cantina was re-founded with 80 partners in its current location in Negrar.

Cantina Valpolicella Negrar anni 50

Domìni Veneti

In 1989 Cantina Valpolicella Negrar launched an articulated project focusing on quality: it first identified particularly suitable areas of Valpolicella, putting in a great deal of hard work alongside the winemakers to obtain grapes of extraordinary quality.

The Tre Bicchieri

The 2001 vintage Recioto Vigneti di Moron is the first Recioto from a cooperative winery to have earned the coveted Tre Bicchieri (Three Glasses) award in Gambero Rosso’s Guide to Italian Wines.

Tre Bicchieri 2004 Recioto Moron Domìni Veneti

Tre Bicchieri again

This time Amarone Villa 2005 from the ESPRESSIONI Collection was awarded. The wine is the result of the new and significant territorial enhancement project designed by Cantina Valpolicella Negrar.

With an Eye to the Future

The new motto of Cantina Valpolicella Negrar, after 80 years of history and success, is its commitment to plan the future with an eye to sustainability and respect for traditions and territory.


Tre Bicchieri for Amarone Espressioni

Amarone San Rocco 2008 of the ESPRESSIONI Collection received this special award. The territorial enhancement project for the crus of Valpolicella successfully continued.

Tre Bicchieri 2015 Amarone San Rocco Domìni Veneti

Domìni Veneti Online Shop

Domìni Veneti embarked in the world of online sales and launched a series of cultural events focusing on wine, such as Aperitivi d’Autore (Signature Aperitifs), Sunday Wine Experience and Discovery Walks through the landscapes of Valpolicella.

Collezione Pruviniano

The Collezione Pruviniano arose from the wish to enhance the lands and wines made from grapes grown in the valley of Marano in the Valpolicella Classica area. In fact, these territories were called Pruviniano until 1177. A new interpretation of Amarone, Ripasso and Valpolicella Superiore.

A brief photographic journey from the 50s to today.